For nearly a decade I ran a small design studio working on some big projects with some grand people.

Managing and creating within my own studio gave me an unbelievable amount of experience, ideas and insights into how so many industries operate and where design is succeeding and failing us. It's not quite possible to curate over 200 projects (and I believe deeply in creating margins in our time to hike and swim and eat good food with friends) so instead, here is a small sampling of a few of my favorites.
Client project

Haven Retreat

Australia's newest & biggest retreat venue wants to teach you how to live and grow sustainably - even in the city.
Creative direction, identity development, product development, website design, marketing strategy & collateral
View project →
Client project

The Academy of Trust

What do you do when you're consistently booked out across the globe, you've already partnered with trainers around the world and you keep getting enquiries? Go digital.
Branding, digital learning system design & development, marketing collateral, learning materials
View project →
Client project

The Book of Joy

How do you launch a book about joy by two of the most peaceful men, into a newly divided world?
Creative direction, website design & development, marketing campaigns & collateral, hand lettering
View project →
Client project

Sealys Tempur

An historic global company with a lot of brand equity needs to train its ever growing and younger team of staff across the Asia Pacific region in a newly disrupted market.
Team training onboarding, training dashboard, UX research, metric processes, customer development, user stories, strategy
Client project


If you're a company that works with the biggest not-for-profit organizations in the world, with thousands of staff that require up-to-the-minute training, you need a better team system.
Product management, UX research, UX / UI design, identity, training system design & development, learning materials, tech advisory
Client project

White + White

Hundreds of weddings and events later it's time to keep the brand fresh and showcase everything you've done so the next generation of couples and budding planners can host their ceremonies in style.
Experience workshop and journey mapping, website design and development, eCommerce, identity and logo refresh, systems management, workbook design, directory design

Identity Division

One oh-so-close to my heart - this experience design studio I led for nearly a decade. This is the last iteration of the brand which I found so much joy in producing on a timeline.
I led creative direction, product management, UX design, launch strategy and front-end development at our studio
Client project

Dreama Tolle Perry Art

What do you do next when an artist creates a raving fan base of tens of thousands of painters?
Identity development, UX research, CX design, website + blog design & development, eCommerce store, product development, architecture, customer development, marketing strategy, collateral
Client project

Kutula by Africana

Found on the streets of LA and gracing the bodies of celebrities, this brand is ready to take their shop and services online (whilst dressing the biggest movies in Hollywood).
Identity development, branding, website design & development, ecommerce shop, order management, marketing, product experience, collateral
Client project

Home School Garden

A Los Angeles school that keeps getting booked out means more schools are needed. How do we communicate their message and streamline the expansion?
Identity development, customer journeys, illustration, website design & development, systems & processes, membership club, stop motion videos, marketing collateral
Client project

Kick the Tin

A new search engine launching to a local market to raise money for not-for-profits and public schools, needed to go-live with a strong marketing campaign.
Brand development, product design, product marketing, illustration, content creation, strategy
Client project

Influential Women

When the women of the world stand up and become leaders, businesses change and the world evolves. This is the platform to bring companies onboard.
Branding, course design & development, systems & processes, learning materials, pitch & speaking decks, strategy, marketing collateral


An eco packaging company for businesses that isn't boring or full of green? I know just the trick.
Brand development, CX design, product development, naming, advertising copy, illustration, marketing strategy
View project →
Client project

Attic Salt

When you're an award winning architecture firm that needs to show off your projects in a quick way - here's how that looks.
One page website design & development, collateral
View project →
Client project

Timeless Tuscany

When thousands of students are ready to signup to your next online course, how do you delight and surprise them whilst increasing sales and conversions year on year?
Branding, identity development, digital course design & development, learning materials, marketing strategy & collateral
View project →
Client project

Genuine George

A new consulting agency that works with more traditional B2B businesses wants to use their respected position to inject better, and more human, marketing strategies.
Brand development, animation, UX design, collateral
Client project

Once Upon a Time in Provence

When you need a little painting inspiration, want to learn the lessons of a pro and you're whisked away to France, it probably looks a little something like this.
Branding, identity development, digital course design & development, learning materials, marketing strategy & collateral
View project →
Client project

Smart Clinics

Doctor clinics are often not seen as the most innovative. This rapidly expanding business is fast changing that.
Website development, page designs, tech strategy & advisory
View project →
Client project


How do you launch a new fresh, healthy food delivery service into your area with demand in others? You hire the best chef...and our team!
Ecommerce design & development, collateral materials, lettering
View project →
Client project

Postcards from Paris

Branching into a brand new art medium after years of a niche can be risky - how do you ensure it's a success?
Branding, digital course design & development, learning materials, marketing strategy & collateral
Client projects

Sales pages

Over the years I've strategized, led and designed sales pages for nearly fifty offerings. Most have launched with initial sales of $25k - $750k. Here's a small collection of them.

Let’s chat about your thing

I'm excited to learn what you're working on and the team you've crafted whether small or big. You're putting the deep, hard work in with as many hours as you have. If you need someone to work alongside you, take care of your product or fill in the gaps, I'm here to help grow it, build it, accelerate it, smooth it out and make it more effective.
Let's chat
Copyright © 2023