Once upon a time in Provence

A digital journey to France

The Dreama Tolle Perry brand released a new course each year for her highly engaged audience. Once Upon a Time in Provence was the second in the releases I created for the brand. The courses are always packed full and provide members a large bank of lessons, videos, downloads, tips and resources. Being multi-six figure launches they require launch campaigns across social media and ads to support this.

My role

Creative director
Digital designer
Hand letterer


Brand development
Sales page design and conversion
Course design and development
Workbook design
Collateral and ad design
Handlettering and illustration


Adobe Suite
Wordpress CMS


Once Upon a Time in Provence was a marked change from the first course release and needed to take on a more mature feel – and a real journey into another country. We wanted the course to feel open and calm as it was double the size and had so many lessons to include. Signups in the first hour were in their hundreds and the course has launched successfully time and time again since.

Brand development

We custom illustrated across the course in a light, hand drawn style. I developed the lettering freehand with an elegant flair. The color palette was selected from the photos of the home the team stayed in in France – drawing inspiration from the baby blue from the shutters.


Once Upon a Time in Provence has 6 major modules each with 7 departments that house the various lessons of that work. Our work was to turn these departments into downloadable worksheets and print sheets for the home to accompany each lesson.

Social media profiles

We created social media profile options for the main brand Facebook page to use throughout launch, the Facebook Group and the personal Facebook page. Various options are provided for different stages of launch (pre-sales, registration, closing soon etc).

Completion certificate

Once Upon a Time in Provence offers students a completion certificate upon making it to the end of their course. We provide digital and print-easy designs for the home that are signed by the DTP team.

Travel maps

As the course is filmed on location and combines significant travel and inspiration with the lessons, members often ask for maps and key locations for their own trips. These are all custom illustrated by us.

Sales page

As with any product or course the sales page is one of the key design areas to get right. I split the sales area into the primary landing page to layout the copywriting and then broke away the remaining content into separate pages for users to explore more when required.

Design and development

Inside Once Upon a Time in Provence are over 25 custom designed pages and templates for use throughout the course. It includes a welcome dashboard, modules, weekly delivery, music, film and wine areas, recipe development, support, video tips and more. The course was developed with an extensive back-end for the client team to easily manage their content, new launches and members without any external assistance.

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