We needed to replicate online what they could do offline. After attending one of their in-person workshops we knew a big component of this would be video through demonstrations & authoritative presence, interactive worksheets and face-to-face group training. Alongside the Members Hub we provided ideas, plugins and training for breakout rooms in Zoom which allowed them to create a similar virtual scenario as in workshops.
We conducted UX research into the target market of the brand and their buying triggers, needs and behaviors to craft the relevant user stories. This allowed us to deeply understand and empathize with the different users of the future training course and ensure we were able to design a customer journey and interface accurately to fit these needs.
We started by zooming out on the program. After a change in direction it was determined there would be two major programs as part of the Academy with potential to do mini courses. We mapped out the current track of users through the program.
Each major process was then mapped out to see the journey of a user and what needed to happen on the backend – automated as much as possible.
We created hundreds of pages of worksheets across the courses for users to interactively complete in each module.
Toward the end of our project whilst running a live workshop they suggested they have a handout which could fit in their wallet of a key idea. This rounded off the collateral created for the Academy.