I led the Product team in this growing start-up to bring the platforms to go-live and establish the direction forward. I built the product roadmap, established and managed all operations including user and industry research, PRDs, sprint cycles, testing and weekly releases. Established stronger cross-team relationships and implemented hiring processes with a long term view in a tight market. I developed the self serve functionality and onboarding, led experiments, new platform design, spec'd and designed all new features, and conducted research with global D2C and FMCG brands. I handed this over to a new full time Head of Product and continued to contract for product design and marketing.
Creatively Squared is a B2B enterprise managed marketplace with clients including Unilever, Google, Procter & Gamble, AB InBev, Reckitt, Johnson & Johnson and General Mills.
Began my role here during the launch of the first SAAS impact measurement platform. I established the UX processes from here and diagnosed problems and resolutions from marketing through to onboarding, time to value, and trial to paid conversions. I created the first brand suite and pattern library, designed a new mobile app for data collection, developed a resource centre for customers and leads, established a number of Product operations, conducted ongoing user research both qualitatively and quantitatively, and managed the first process from exploration through to implementation. Currently working on strategic product development beyond the MVP through extensive research, business modelling and transitioning from sales to product led growth.
I led a small team in a large and complex not-for-profit working in health care and community services with over sixty-thousand employees, volunteers and customers. We developed empathetic service design, organization wide strategies for customer experience, designed for employee experience in a high-churn environment and worked on product development. I created and facilitated workshops whilst developing a management system so the team could scale and work self sufficiently when required. Using my past not-for-profit experience, I outlined a new impact measurement framework for the Innovation function and supported this through to enterprise-wide application.
Managed a global experience design studio for nine years working with teams on international campaigns, large NFP end-users and various brands. We specialized in the (re)design of services, products, interfaces, brands and business models working from customer development through to execution and adoption. Spent a lot of time on customer journeys, customer development, blueprints and workshop design. I also led the implementation of numerous design systems and product management, in addition to capacity building within client teams. Spent many years coding on numerous of these projects too.
Launched a social enterprise as a digital environmental hub and physical studio where I have worked for the past decade in rural Cambodia. We cover environmental topics in order for people to take action and work with a top down and bottom up approach. I also work in the field with the community on locally led strategies, develop our own zero-waste products from hemp and recovered linens to generate jobs (including every aspect of the design and production), prototype, consult and design with clients.
Launched a kids social enterprise to teach children important environmental and social justice issues through engaging facts, stories & design. Created numerous products for schools, teachers and retailers. We're incredibly focused on ensuring this is inclusive to everyone - no matter how kids do and don't show up in your life.
I began my working life young, working across the world for a number of enterprise companies across finance and legal roles in some decent organizations and some definitely not so decent. I regularly quit to go travelling for longer periods. All roles however incorporated programming which is how my life as a front-end developer began and later proved useful as I learned new coding languages. I do think I had the best office location in the world for a while!